Entries by Ash Martin

Hey, IT businesses: Avoid these 8 fatal web design mistakes

You’re most likely not a designer. So if you choose to build your own website (a totally reasonable plan), how can you be sure you avoid fatal web design mistakes? Easy. Just follow TRIdigital’s simple guide to make your DIY site clean, professional and effective.

High-performance IT marketing step 8: Execute without drama

By the time you get to this stage in your marketing plan, you’ll likely be sick of planning. You’ll be good and ready to actually do something. This is where the rubber meets the road. Everything to this point has been theoretical. Now it’s time to shift gears, which makes this a pivotal moment.

Your Guide to SEO Marketing That Doesn’t Suck (Part 2)

You already know the basics—what SEO marketing is and why it matters. We’ve covered helpful content, which is more or less essential. And you’ve got your meta on. Specifically, meta titles and meta descriptions. Now it’s time to take this SEO marketing behind-the-scenes tour into slightly more sophisticated territory. These tips are next-level stuff. It’s nothing you can’t handle, though.

Your Guide to SEO Marketing That Doesn’t Suck (Part 1)

SEO marketing is a big, looming topic. It drives fear into the hearts of marketing noobs. It can feel impossibly technical, like trying to do cartwheels across a tightrope. But you can’t let the complexity of the topic keep you from making strides. You don’t have to be an SEO marketing expert to improve your site’s traffic, and SEO doesn’t have to be a nightmare topic.