Say you’re in a long-distance relationship, and the only form of communication you have with your special someone is email. Could you make the relationship work? When trying to optimize your email marketing, one trick is to build your campaigns as if you’re writing to your long-distance lover. Sounds crazy, right?
But think of it like this – your prospects are people with whom you want to start and maintain relationships. They’re the ones who help your business flourish, and the last thing you’d want to do is cut-off communication with them. Here are a few tips to help you build the best email marketing campaigns out there.
1. Email Marketing: Make Them Feel Special
In any relationship, you do your best to make the other person feel as if they’re the only one for you – and that’s how you should treat your email marketing prospects. Obviously, you don’t have the time, energy, or creative powers to write and send personalized emails to every single one of your customers. But by doing simple things like personalizing email subject lines with the customer’s name or doing targeted personalization in the email content, you will see greater success. In fact, according to Aberdeen, personalized email messages improve click-through rates by an average of 14% and conversions by 10%! That goes to show how a little TLC can go a long way.
2. Avoid Excessive Communication
It’s unwise to be overly possessive and clingy in a long-distance relationship. Remember: less is more. Over-communicating is a big faux pas, and it will only exhaust your relationship. When it comes to email marketing, the same rules apply. You don’t want to spam your contacts with email campaigns every day just for the sake of doing it. Make sure the content you do send is relevant, interesting, helpful, and valuable in some way. Your prospects will appreciate your efforts and be more engaged with you in the future.
3. Communicate Regularly and Creatively
While you want to avoid communicating too often with your significant other, you do want to keep in touch consistently and creatively. Just as you would update your partner on any major life events, you should update your prospects about any major happenings in your company. Whether it’s an event you’re promoting, a new service you’re offering, or simply to say you’re closed for holiday hours, let your customers know!
We get that making a long-distance relationship work is tough business, much like your email marketing strategy. Have questions? Contact TRIdigital today for a free consultation!