Case Study
Discover How IPRO
Boosted Growth with TRIdigital's Expert Marketing Solutions
These Stats Don’t Lie,
But They Do Brag!
1109
Leads Generated
36
Months
$3.5M
Revenue
91
Appointments
Introduction
IPRO is an IT support company that focuses primarily on voice solutions, though they also address broader issues like networking, firewalls and security.
They pride themselves on their technical knowledge, as well as their authentic commitment to client success.
Challenges
Historically, IPRO has struggled to find meaningful connection between their marketing efforts and ROI.
They began their partnership with TRIdigital hoping to change their marketing approach so that the results of their campaigns could be tied directly to sales goals in trackable ways.
The Right Sales Tools
Additionally, IPRO felt their sales reps didn’t have the right tools to facilitate the kind of closing rates they wanted. TRIdigital worked with them to generate better-quality leads, positioning sales reps to maximize their efforts. TRIdigital also engaged IPRO in an accountability process, providing both leads and follow-up to ensure IPRO reps were making good use of those leads.
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Rebranding
The TRIdigital team felt a rebranding would make a powerful difference in their relationships with vendors and clients alike. They made their case with a thorough explanation of the strategy behind the approach. IPRO agreed.
The Results
IPRO’s sales team was immediately invigorated, and it showed in their closing ratios. In May 2017, they were already close to fulfilling their sales goals for the entire year. Their vendor relationships improved, making it possible to secure MDF funds that IPRO then used to host events. These, in turn, led to even more leads and sales.
If you’re looking for a marketing company that’s going to throw stuff out there and see what happens, that’s not TRIdigital. If you’re looking for a marketing company that can bring you ideas on how you can grow your business, and if you’re willing to invest the time and the energy . . . your marketing efforts will be much better received than maybe prior experiences.”
Scott Flynn - VP of Operations | IPRO
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"TRIdigital Marketing transformed our business! Their innovative strategies and hands-on approach helped us increase leads and grow our online presence.”
Georg | Valiant
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