Well, guys, we made it! Your friendly IT marketing company (along with the rest of the world, it wasn’t JUST us) successfully completed another full rotation around the sun! We are now well into the first month of 2016. Does it feel different than 2015? What accomplishments were you able to make in 2015 both professionally and personally? For us here at TRIdigital, we had many successes in 2015 to be proud of.

 

What’s New with this IT Marketing Company

Well, to start off, 2015 brought in a lot of changes. Since we are growing, we had to upgrade our offices. We moved into a much larger suite right down the hall to accommodate the several new people we brought in. In traditional TRIdigital fashion, we decked it out in all of our favorite superheroes and quotes. We brought in cool furniture to decorate the waiting area and upgraded our desks in our new MOC. Unfortunately, we lost a few people in 2015 too. But without loss, there can be no gain. While we miss them, we wish them the very best in their endeavors.

 

Innovations to Our Marketing

In 2015, we were able to accomplish some pretty cool new innovations in our marketing deliverables. Bill completed our HUD, which allows clients like you to hold us accountable for lead generation. We were also able to fully integrate our leads into your PSA, so every lead generated comes in as a brand new opportunity, automatically. Yeah, we know. Pretty cool, huh? We’ve gotten some pretty positive feedback from our clients so far and we’re excited about those innovations as well. We’re going to continue to improve those as well. We wouldn’t be the IT marketing company we are today if we didn’t keep improving and growing.

 

Our Resolutions

We are always looking for new ways to make our IT marketing company better for you, our clients, as well as us. We are currently working on finding new ways to help with our marketing efforts. We plan on further innovating our HUD to include more precise information and have just signed on to HotJar to help us track the views on your website with better clarity. (We got to preview it… yeah, it’s REALLY cool!) As always, we are refining our processes to be more efficient and produce higher quality marketing, but we love what we do and who we are doing it for – YOU! We’d love to become YOUR outsourced IT marketing company and show you what we do best – create beautiful, one-of-a-kind marketing to generate leads.

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How to develop a content strategy for IT

How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

What you need from your content marketing service

So, you're on the lookout for a content marketing service for your MSP. If you’re new to this whole content marketing thing, how do you judge which service will be a good fit for your business? Let’s look at a few of the areas you should consider when shopping content marketing services.

Why video content marketing is ultra effective for the IT industry

Video seems to be on the rise and in your face wherever you go. It’s not your imagination and it’s not going away. If you’re not using video to market your services, you’re missing out on a huge opportunity to engage with your audience.
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