Case Study
Discover How KJ Technology
Boosted Growth with TRIdigital's Expert Marketing Solutions
These Stats Don’t Lie,
But They Do Brag!
785
Leads Generated
18
Months
$270K
Revenue
46
Appointments
“We really learned to appreciate how passionate TRIdigital is about creativity. I like their willingness to try innovative things. They’re interested in creating experiences for people, and they’re very interested in thinking out of the box.”
Adam Cohen - Principal | KJ Technology
"TRIdigital Marketing transformed our business! Their innovative strategies and hands-on approach helped us increase leads and grow our online presence.”
Georg | Valiant
Discover the possibilities of marketing
Introduction
KJ Technology is an MSP located in Manhattan. Since 1998, they’ve delivered top quality IT services to businesses in New York and beyond. Their relationships rely heavily on trust and reputation along with the expertise and valuable insights that they’ve developed over time.
Challenges
KJ faced a challenge that was particularly hard to overcome – immense market saturation.
Marketing efforts in New York proved difficult, especially with so much competition flooding the channel with similar messaging. KJ needed an experienced marketing partner to help them stand out and get their message through.
A Day At The Movies
We once organized a movie event for KJ. Initially, they were skeptical that the event would generate any leads. Though targeted marketing and some persistence, we filled an entire movie theater. We even flew up to New York from Dallas to help host the event. In the end, it generated an impressive 38 appointments from the single event.
Going Above & Beyond
We knew the core message from the start: KJ always goes “Above and Beyond”. Our unique site and marketing collateral reflects their dedication to going the extra mile for their customers. To cut through the channel noise, we customized KJ’s approach to include pay-per-click (PPC) campaigns, which generated immediate leads for them.
The Results
To this day, KJ Technology is one of our closest partners. Their above and beyond mentality has kept them competitive in NYC, despite the saturation. We love seeing them succeed with their PPC campaigns.