There are a ton of companies like yours selling Unified Communications right now, and the number is only increasing. So how do you get more Unified Communications leads? Aggressive marketing strategies, changes to search engine parameters, and media campaigns target every potential customer. With many companies scrapping for the same customers, you need to set your company apart from the rest. Here are some marketing strategies that result in more Unified Communications leads:

 1. Tap into every market

Tailor a marketing strategy that addresses the demands and vulnerabilities of every vertical you aim to target. Don’t think the same marketing strategy you use for the healthcare field will also work for law or finance. Create a message that specifically addresses the pain points of the industry you are trying to help.

 

2. Overcome your prospects’ challenges

You know what your potential clients need to run successful, connected and secure businesses, so why are you not telling them? Don’t wait for the client to come to you – let them know you understand the challenges they face and show them how Unified Communications overcomes those challenges. If you wait too long, another company will beat you to it and sell the business on its smarts and efficiency.

 

3. Use video marketing to get Unified Communications leads

People want to be educated and they want to do so in a timely matter. A blog is one way to tap into potential leads, but chances are your site and blog will get even more hits with a YouTube channel or the use of videos in your marketing. If there is one thing consumer’s love more than advice, it is free advice. Prepare a short video segment on YouTube that addresses the needs of the business, the affordability of the system, and the efficiency of unified communications. People like visuals and a clear-cut solution to their problems. If a viewer likes what he/she sees, they will share the video, and you could see your video on LinkedIn accounts, Facebook pages, emails, and Twitter feeds.

4. Embrace social media

Don’t just embrace social media, own it. Research trending topics, get involved in discussions, and search key terms on Twitter and Facebook. Look for posts from potential clients that directly or indirectly express a need for your particular services. Social media is not the ideal place to sell business-to-business services, but if you see people discussing business problems on social media that you know you can solve with Unified Communications – don’t miss the opportunity! The key to this strategy is responding quickly and effectively. You are not the only company looking for this client; you just have to be the best at addressing their needs and social media is a platform to start the conversation.

 

But wait... there’s more!
Click below to keep learning!

High-performance IT marketing step 12: Don’t give up

Knock off all those IT marketing one-night stands. It’s time to get serious and stop giving up. There's no magic bullet, but there are things you can do make your marketing count. When it comes to IT marketing success, here’s what you need to know—and yes, Gandalf is mentioned at least once.

High-performance IT marketing step 11: Marketing accountability

Strong, empathetic marketing accountability can turn an entire marketing strategy around and pull a team closer together. Use accountability to build your team up. Focus on solutions, not problems. Focus on the root cause, not blame. Focus on improvement, not lack of performance.
steps

The 7-step MSP sales process your IT business needs to know

Selling managed services is difficult for so many reasons. Use our proven MSP sales process to simplify, automate, and close.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *