The IT Marketing Process Necessary
to Drive Results That Last
Building a good process doesn’t come
without breaking a bunch of eggs.
The IT Marketing Process Necessary
Strategy Creation
You’ll work with your Creative Director to outline your goals and the strategy needed to achieve them. We then craft the framework of your annual marketing plan.
Creative Architecture
We’ll fly you to our offices to spend a full day with your team. Together, we decide the tone, visuals, and marketing theme that best reflects your company.
PROJECT PHASE
The first 14 weeks are spent developing the fully custom marketing infrastructure necessary to achieve results. This includes a visit to your company for a photo and video shoot.
AWARENESS STRATEGY
Over the next 38 weeks, we’ll execute a variety of monthly marketing campaigns to make your target market aware of who you are and everything you do.
ANNUAL REVIEW
Although we meet quarterly to tweak the strategy along the way, the annual review lets us know how we performed against our quota and the trajectory for the future.
UPDATE INFRASTRUCTURE
Our creative team will update and optimize all of the existing marketing based on data in the annual review. This includes new photos and video.
FOCUSED 4 EXECUTION
The year two annual marketing plan is crafted with a quarterly focus on the 4 most sought after solutions in your offering. We then execute that plan.
ENGAGEMENT REVIEW
Finally, we calculate total ROI and cost of lead acquisition based on each marketing driver in our engagement. From there, we formulate a plan for the future.
