Content marketing revolves around being original, fresh and knowledgeable. If you’re writing about a product or service…you have to be able to explain it in a way that other people will understand.

Here are a few successful traits of effective content marketing:

Listen to Your Audience

With content marketing, your job is to make sure your voice is heard, but the most effective habit you can have is to make sure you are listening to your audience in return. Respond to comments and emails to find out how your audience feels about your content and whether there are things you can improve upon.

Research…A Lot

The best way to effectively market through content is to ensure that what you are saying is backed up by quality research. The more people can trust you, the more they’ll listen to what you have to say. Including reliable resources in your writing will improve your rapport with your audience.

Keep an Eye on Other Content

Watching how other content performs, whether it be email campaigns, blogs or landing pages, will help you find out what works and what doesn’t. This is a valuable and powerful process that can help you become better at content marketing and amplifying your thoughts.

Always Ask Questions

There is no way for anyone to know everything about a product or service. Asking questions to gain a deeper understanding of the goal of your content is the best way to make sure that you are writing something of value.

Don’t Be Afraid To Try New Ideas

When it comes to content marketing, there is no one size fits all method to success. Don’t be afraid to try out new layouts, ideas and topics for your content. Just because it may not be traditional, doesn’t mean it won’t work for your audience.

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How to develop a content strategy for IT

How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

What you need from your content marketing service

So, you're on the lookout for a content marketing service for your MSP. If you’re new to this whole content marketing thing, how do you judge which service will be a good fit for your business? Let’s look at a few of the areas you should consider when shopping content marketing services.

Why video content marketing is ultra effective for the IT industry

Video seems to be on the rise and in your face wherever you go. It’s not your imagination and it’s not going away. If you’re not using video to market your services, you’re missing out on a huge opportunity to engage with your audience.
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