As a dedicated managed service provider (MSP), you’ve probably come across many challenges when planning your MSP marketing strategy. But I bet no problem you’ve faced is as hopeless and deranged as surviving 15 years in an underground bunker while being held captive by a crazy priest. Yes, that’s exactly how the premise of Netflix’s hit TV series Unbreakable Kimmy Schmidt starts out as – and it’s no doubt an attention-grabbing way to start off a show.

After her rescue from a doomsday cult in Indiana, Kimmy makes a spur of the moment decision to move to New York City – determined to be more than a victim and armed only with an unbreakable spirit. Surprisingly enough, there are a few MSP marketing tips that could be learned from Kimmy’s resilient personality and can-do attitude! So listen closely, and we’ll share these helpful tricks with you:

MSP Marketing Tip 1: Find Your Happy Place.

In one episode, Kimmy begins seeing a therapist and shares about her “happy place” – an animated, Disney-like fantasy where everything is roses and rainbows. Whenever you’re feeling fed up with your MSP marketing, don’t give up hope and find your happy place. What is it that makes you feel the world is right again? Maybe you enjoy nature, reading, or playing sports. Remember that your MSP marketing doesn’t always have to be so cut and dry. Find ways to incorporate the things that make you happy into your marketing strategy. That way people can relate to what you do and feel more compelled to reach out to you for your services.

MSP Marketing Tip 2: Diversify Your Skillsets.

Throughout the show, Kimmy takes on a lot of roles and responsibilities. Assistant & nanny to rich socialite Jacqueline Voorhees, mall elf, and Uber driver are just to name a few. When it comes to developing your MSP marketing strategy, remember that there are many facets to consider. Content marketing, email marketing, word of mouth marketing, event marketing, public relations (PR) marketing – the list goes on and on. Find what works for you and don’t be afraid to dive into something new. You never know what the outcome could be!

MSP Marketing Tip 3: Don’t Waste a Single Moment of Your Life.

Kimmy’s endless sweetness and positivity are what makes her so endearing. With a strong will to overcome her past and never waste a single day of her life, Kimmy makes it seem like anything is possible with the right zest and attitude. When it seems like what you’ve done in the past for your MSP marketing isn’t working, never stop trying. The world of MSP marketing is always evolving, and there’s always room for new ideas and innovation. Don’t be afraid to start off completely fresh and transform your current MSP marketing for the better!

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How to develop a content strategy for IT

How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

What you need from your content marketing service

So, you're on the lookout for a content marketing service for your MSP. If you’re new to this whole content marketing thing, how do you judge which service will be a good fit for your business? Let’s look at a few of the areas you should consider when shopping content marketing services.

Why video content marketing is ultra effective for the IT industry

Video seems to be on the rise and in your face wherever you go. It’s not your imagination and it’s not going away. If you’re not using video to market your services, you’re missing out on a huge opportunity to engage with your audience.
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