High-performance IT marketing step 5: Select your marketing activities

Which marketing activity is best? It depends on your budget and your strengths, as well as the kind of leads you need to meet your growth goals. When your expectations, resources and skills are all aligned, you’re set up for marketing success.
pay per click

6 Situations When Pay Per Click Advertising is Better than Organic SEO

When utilizing SEO, it's better to go organic than pay-per-click. That is: until it's not.