Is your company’s blog gaining the traffic you’d hoped for? Are you wondering why some blogs seem to be shared endlessly and yours only receives spam comments from robots? Don’t worry – you’re not alone. Most blogs don’t get the attention they desire. Let’s look at the top 4 reasons blogs fail and how to fix them.

Mistake #1: You’re Being Selfish

If your blog says “me, me, me,” then you’ll be the only person reading it. People don’t care about your products, your services, or, (not to be harsh), you. So what do people actually care about? What do they want to read about in your company’s blog? Solutions to their problems. If you can provide content that focuses on challenges your readers face, your blog will attract much more traffic.

Mistake #2: You’ve made It Difficult to Share

Your blog might be the best one out there, but no one will know about it or read it if you don’t offer readers a way to share the content with their friends and family, whether it’s via email or social media. Include sharing buttons so your blog can gain even more readership.

Mistake #3: You’re Not Engaging People

Ask questions in your blog to generate comments and gain feedback from readers. Spark a conversation – don’t just be another plain blog. Reply to every comment left on your blog and watch how fast you gain loyal followers.

Mistake #4: There’s No Reason to Return

Only 20% of people who read blogs return to the same blog, which means that 80% of readers are first-timers! If you are looking to increase your following, you have to give people a reason to return to your blog. A great way to get people to come back to your blog is to give readers a sneak peak of your next blog.

Every blogger has made these mistakes, but if you use these tips, your blog will gain more readers in no time.

Can you think of any other reasons blogs might fail? Let us know in the comments below!

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