A successful landing page is meant to attract attention and draw people in for higher conversion rates. Before you ever begin creating your landing page you need to think about what you want your landing page to accomplish. You need to make sure that you get your point across in a way that will get that person to click through. Here are three tips on how to create a successful landing page.
Your content should be clear, concise and straight to the point. A cluttered landing page will only deter visitors. When someone lands on your landing page they are looking for specific things – what you have to offer, how it will benefit them and why they need it. Your landing page should be simple, but effective.
Make Headlines and Subheads Stand Out
When you are marketing in the IT world – headings and subheadings like “Flat Rate IT Support,” or “Backup and Disaster Recovery” are boring and robotic. Potential leads will notice catchy and interesting titles that will lead them to read the rest of your content. The headline should be big, bold and make a statement that will make an impact on the person reading it. They say don’t judge a book by the cover, but in the case of IT marketing, people will judge your landing page based on the headlines and subheads.
You Need a Strong Call to Action
For a higher conversion rate and click through rate, you need a strong call to action. “Send” is not a strong call to action. It needs to be creative, but to the point that relays why they need to click. For a backup and disaster recovery landing page, your call to action may say “Let’s Start Planning,” instead of “Submit Form.” The more conversational and catchy, the better. The call to action also needs to be easy to get to, simple to fill out, meaning less than three form fields, and give the person an incentive to click by adding a sense of urgency. Your call to action should include a strong title, a blurb about what the form is for, the form and a button. For more tips on creating a strong call to action check out our blog 3 Tips for Creating Effective Calls to Action!