As your virtual IT Marketing department, we are constantly on the look out for tools and business applications that will improve your online marketing efforts. We know SEO is a big part of your MSP website, and so we have been testing a variety of tools to help us track and improve our client’s websites. We’ve decided to invest in Moz.com to help us with our content marketing efforts and SEO results.

What You Can Expect

As we migrate each of our client’s into the Moz platform, we’ll use the service to track your keyword rankings and those of your competitors. Once we’ve gathered some data, we’ll start providing SEO reports so you can stay up to date with the performance of your MSP website.

Features of Moz to Improve your MSP Website SEO

We chose Moz because of their strong reputation for helping big name customers improve their SEO rankings, and for the ease of use of their tools. Some of the features we’ll be using include:

  • Analytics: ability to measure and improve keyword rankings, search visibility, and organic website traffic. Moz will help us audit your site and link metrics over time, keep an eye on your competitors, and give us tips for things we can do to improve your overall SEO results.
  • Link Building: Moz will also give us opportunities to build incoming links to your MSP website, and will monitor the internet for any mentions of your brand or products.
  • Rank Tracking: ability to run reports to see where your web pages or domain ranks for specific keywords in each search engine
  • On Page Keyword Grading: ability to optimize each web page for a targeted search phrase/keyword and recommendations to improve a page to rank higher.

If you are a current client of TRIdigital Marketing, be on the look out for updated Moz reports about your MSP website SEO rankings and opportunities very soon!

But wait... there’s more!
Click below to keep learning!

How to develop a content strategy for IT

How to develop a content strategy for IT (examples inside!)

You’re convinced. Content marketing is the way to grow your MSP. Now what? To really get the most out of content marketing, you need a good strategy. And you need a strategy that’s going to work for your business. That means you’re not going to find a one-size-fits-all strategy.

What you need from your content marketing service

So, you're on the lookout for a content marketing service for your MSP. If you’re new to this whole content marketing thing, how do you judge which service will be a good fit for your business? Let’s look at a few of the areas you should consider when shopping content marketing services.

Why video content marketing is ultra effective for the IT industry

Video seems to be on the rise and in your face wherever you go. It’s not your imagination and it’s not going away. If you’re not using video to market your services, you’re missing out on a huge opportunity to engage with your audience.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *